• Nina

    Founder + Creator

THE IDEA BEHIND CHAI

I grew up in a middle eastern household and I walked away from my childhood with a strong sense of cultural values, independence, work ethic, and a sprinkle of trauma - but we all have a little bit of that. A little cultural thing that I've always loved is having chai after a meal. Chai tea is commonly known as a spiced black tea, which is pretty popular at coffee shops in latte form. Culturally, having chai has always been somewhat of a social activity in the Middle East. Chai reminds me of home, of family, of friends, of comfort and of memories. I am a coffee shop conversationalist and I wanted my brand to reflect that. I find that my deepest, most meaningful and most memorable conversations come from sitting around after a meal over a cup of coffee or chai with my people. As a hairstylist and makeup artist 20% of my career is to create while the other 80% has consisted of simply having conversations with thousands of different people. In the past 8 years I have met someone from almost every corner of the world, learned about thousands of peoples lives, careers, cultures, families, travels, etc. I've laughed with people, cried with people, been the first to hear their good news and bad news and honestly most of the time I find that I know more about a client than I know about my friends and family. Over time I have cultivated a unique perspective on life and I feel I need to share it. I created my salon space and now my brand with the intention of bringing back a simple pleasure in life - experiencing and creating time with people. It's creating space for meaningful conversations, laughing with each other and connecting through our shared life experiences. It's normalizing the thoughts in our head that we think no one else thinks about. It's realizing that we are all just humans, not one better than the other, and we were all put on this earth to experience time together. It's that warm and fuzzy feeling you get during a conversation that just means something to you. Nothing is too personal to share, nothing is shameful, and everything is appreciated. So welcome to CHAI The Brand, a space for your creative mind.